Trust & transparency
Receipts, licenses, and data sources.
Transparency is a function of documentation. Here is every document a Utah buyer should see before hiring an auction-access service.
How the pricing research is calculated.
We compare observed Utah used/certified KSL asking prices with dealer-auction valuation estimates for the same model year and trim within a disclosed mileage band. Known drivetrain, fuel, engine and cab differences are excluded. Missing specifications remain questions for review; enough price observations do not establish an exact-specification match.
Ranges show the middle half of the full eligible sample. The potential price advantage is the KSL median asking price minus the auction median valuation minus the $1,500 DealerKey service fee. The two pictured vehicles do not determine the median. A minimum of three observations per source is required for the calculation; small samples are shown explicitly.
Other charges reduce any advantage: auction buyer fees, transport, inspection and repairs, document charges, tax, title and registration. Unknown amounts are not treated as zero. Dallin reviews a candidate's actual costs and condition before you approve a maximum bid.
Asking prices are not sold prices; valuations are not winning bids or vehicle offers. KSL campaign pages use a dated monthly market snapshot and suppress research after 35 days. Photos show the individual research vehicle, not substitute inventory. Auction condition grades are reported source information, not a DealerKey inspection.
Recorded auction invoices on our client-deal page show completed purchases separately. A research price difference is not a verified saving from a completed purchase, and buying at auction will not be the better route for every vehicle.
Licensing
Utah MVED Business Number: 476C
Registered Entity: DealerKey Auto LLC
Principal Place of Business: 1096 N 450 W, Springville, UT 84663
Dealer Bond: Filed per Utah Code §41-3-205
Verify the MVED license directly at mved.utah.gov.
Data sources we actually use
- Auction Market Value (MMR). Observed dealer-auction valuation estimates for the researched specification, with source dates. These are not winning bids or purchase quotes.
- Local retail listings. Regional retail asking prices from private sellers and franchise dealers in your market. Campaign comparisons are published as dated monthly snapshots and expire after 35 days.
- NADA and J.D. Power methodology. Trade-in context and national retail benchmarks for out-of-state buyers.
We do not use Kelley Blue Book retail "suggested" prices as a primary benchmark. KBB publishes a retail figure that is, by design, generous to dealers.
What a redacted auction invoice shows
Clients receive this PDF for every purchase. It's the single most important document — proof the auction price we quoted is the price we actually paid.
Review policy
We publish Google reviews only. No Trustpilot, Yelp, or Facebook review campaigns. We don't offer discounts, gas cards, or service credit for a review. If a client is unhappy, we'd rather hear it on a call than read it as a one-star.
Dispute resolution
- Direct call with Dallin within 48 hours of delivery.
- Written findings and proposed resolution within 7 business days.
- Escalation to Utah MVED consumer complaint process.
- Utah small-claims court in Salt Lake County as the final venue.
Full policy: /legal/disputes.