DealerKeyAuto

Case studies

Three deals. Three redacted invoices.

Same make, model, and year — at the Utah dealer lot vs. through DealerKey Auto. Every line item is on the table.

Real receipts

Three deals. Three redacted invoices. $0 kept.

Same make, same model, same year — at the Utah dealer lot vs. through DealerKey Auto.

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Family hauler

2022 Chevrolet Tahoe LT 4WD

Brian T., Lehi UT

Dealer quote$64,563
DealerKey OTD$52,299
Buyer saved$0

Larry H. Miller Chevrolet Sandy — $3,995 markup + $1,299 appearance pack

“The Tahoe showed up cleaner than the one at Larry H. they wanted $58,900 for.”
Read the full deal

Enthusiast weekend truck

2021 Toyota Tacoma TRD Pro

Tyler K., Bountiful UT

Dealer quote$50,451
DealerKey OTD$42,179
Buyer saved$0

Ken Garff Toyota Orem — $2,500 markup + $1,495 certified upcharge

“I was ready to wait six more months. They found it in three weeks.”
Read the full deal

Business work truck

2023 Ford F-250 XLT 4x4 Crew Cab

Paul M., Spanish Fork UT

Dealer quote$74,643
DealerKey OTD$60,182
Buyer saved$0

Young Ford / Doug Smith Ford — $4,500 markup + $2,199 service contract push

“Two trucks, fourteen grand back in the business. That's a mini-excavator.”
Read the full deal

Aggregate — first 50 buyers

$0 saved · $0 average · 78% arrived after a Utah franchise quote

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Family hauler

2022 Chevrolet Tahoe LT 4WD

Brian T., Lehi UT

Brian spent three Saturdays walking Tahoe inventory at Larry H. Miller Chevrolet. Every LT 4WD on the lot carried a $3,995 "market adjustment" plus a mandatory $1,299 appearance package. The closer pushed a 7.9% finance rate and told Brian the unit he was eyeing would "be gone by Monday."

Traditional dealer

Larry H. Miller Chevrolet Sandy
Vehicle price (sticker)
$54,900
Dealer "market adjustment"
$3,995
Mandatory add-on package
$1,299
Utah sales tax (6.1%)
$3,670
Doc / registration
$699
Out-the-door$64,563

DealerKey Auto (auction)

Transparent
Auction winning bid
$46,800
Our flat fee
$1,500
Utah sales tax (6.1%)
$2,989
Out-the-door$51,289

Buyer saved

$13,274

The bid

Target was MMR minus $1,200 on a clean 4.2-grade unit with 31,400 miles. Won on second pass after a reserve hold cleared, $300 under target.

After the sale

Post-sale inspection flagged a worn cargo-area trim clip ($14, replaced before transport). Delivered to Lehi nine days after hammer.

“The Tahoe showed up cleaner than the one at Larry H. they wanted $58,900 for.”

Enthusiast weekend truck

2021 Toyota Tacoma TRD Pro

Tyler K., Bountiful UT

Tyler wanted a TRD Pro specifically — Lunar Rock or Cement — and had been hunting for fourteen months. Ken Garff Toyota Orem had one Cement unit priced $4,400 over KBB with a non-negotiable $1,495 "Toyota Certified" upcharge on a truck that already had 47k miles.

Traditional dealer

Ken Garff Toyota Orem / Tim Dahle Nissan
Vehicle price (sticker)
$42,990
Dealer "market adjustment"
$2,500
Certified upcharge
$1,495
Utah sales tax (6.1%)
$2,867
Doc / registration
$599
Out-the-door$50,451

DealerKey Auto (auction)

Transparent
Auction winning bid
$37,400
Our flat fee
$1,500
Utah sales tax (6.1%)
$2,399
Out-the-door$41,299

Buyer saved

$9,152

The bid

Ceiling at MMR + $400 given TRD Pro scarcity. A Lunar Rock 4.1-grade unit, 39,200 miles, single owner, hit on a re-run at $37,400.

After the sale

One curb-rashed wheel (disclosed pre-bid). Delivered in eleven days.

“I was ready to wait six more months. They found it in three weeks.”

Business work truck

2023 Ford F-250 XLT 4x4 Crew Cab

Paul M., Spanish Fork UT

Paul's landscaping outfit runs seven trucks and needed to add two F-250 XLTs before spring. Young Ford Logan quoted $62,995 with a $4,500 "supply adjustment" and a $2,199 extended service contract the finance manager said was "required for fleet financing."

Traditional dealer

Young Ford Logan / Doug Smith Ford
Vehicle price (sticker)
$62,995
Dealer "market adjustment"
$4,500
Service contract (pushed)
$2,199
Utah sales tax (6.1%)
$4,250
Doc / registration
$699
Out-the-door$74,643

DealerKey Auto (auction)

Transparent
Auction winning bid
$54,200
Our flat fee
$1,500
Utah sales tax (6.1%)
$3,452
Out-the-door$59,152

Buyer saved

$15,491

The bid

Target at MMR on clean 3.8–4.3 grade units, mileage ≤55k. Won a 4.0-grade, 38,600 mi, ex-commercial lease on first pass at the Utah wholesale auction.

After the sale

Post-sale cleared with one bulb replacement. Delivered to the shop in Spanish Fork four days after hammer.

“Two trucks, fourteen grand back in the business. That's a mini-excavator.”

Aggregate — first 50 buyers

$412,800 saved · $8,256 average

78% of buyers arrived after a written or verbal quote from a Utah franchise dealer (LHM, Ken Garff, Young).

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