UTAH-LICENSED DEALER · PAY ONLY ON DELIVERY
Pay nothing if I can’t beat your Utah dealer’s quote.
I’m Dallin — Utah-licensed wholesale dealer. I bid for you at the same auction every Utah dealership shops. Flat $1,500 fee — and only when the car’s in your driveway.
The DealerKey Promise
$0 fee if I can’t save you at least $3,000 vs. your dealer’s out-the-door quote. Otherwise flat $1,500 — paid only on delivery.
$412,800
Saved across our first 80 buyers
$8,256
Average savings per car
$1,500
Flat fee. Paid only on delivery.
$0 if we don't beat your dealer's quote
The DealerKey Promise. Otherwise flat $1,500 — paid only on delivery.
Utah MVED-licensed dealer
Same auction every Utah dealership shops. License on every invoice.
Flat $1,500 fee, paid on delivery
Never a percentage. Never up front.
You approve every bid in writing
Nothing happens without your written sign-off.
The process
Six steps. You approve the number before we lift a paddle.
Most clients go from first call to keys in 2–6 weeks. Nothing is a mystery box.
01
Tell us the car
Year, make, model, trim, mileage ceiling, color tolerance, drive-out budget. 15 minutes on the phone.
02
We pull wholesale + local retail comps
You see the wholesale auction range and Utah retail listings side-by-side — before any bid goes in.
03
You approve the target price
Every line item in writing: hammer + buy fee + transport + our $1,500 + tax + doc. We don't exceed it without your signoff.
04
We bid at the auction
Live lanes + Simulcast, 4–6 dealer-only sales a week across the West. You get a text when we're bidding and a text when we win.
05
Post-sale inspection
Optional $150 third-party inspection at the auction before the car leaves. Standard on pre-2019 or 80k+ mile units.
06
Title + delivery
We handle the auction title + registration prep nationwide. Free local delivery within 200 miles of Springville, UT — open carrier transport anywhere else in the lower 48.
The receipt is the product
Run your deal. See every line item.
Drag the sliders. Compare the Utah dealer out-the-door to a DealerKey Auto auction purchase in real time. No guesswork, no asterisks.
Live · Drive-out math
Run your deal. See every line item.
Drag the sliders to model the vehicle you're shopping. Numbers update live.
Vehicle Arbitrage
$14,069
25.2% off drive-out · 9.4x your fee
Traditional dealer
Opaque- Advertised price
- $47,520
- Dealer "market adjustment"
- $2,500
- Mandatory add-ons
- $1,995
- Utah sales tax (6.1%)
- $3,173
- Doc / registration
- $699
DealerKey Auto (auction + flat fee)
Transparent- Auction winning bid
- $38,000
- Our flat fee
- $1,500
- Utah sales tax (6.1%)
- $2,318
Every $1 of our fee saves you $9.4 vs the dealer lot on this deal.
Target your car → book callEstimate only. Final drive-out depends on auction winning bid, unit condition, and Utah sales tax/doc fees at time of purchase. Our flat fee is always $1,500.
Real receipts
Three deals. Three redacted invoices. $0 kept.
Same make, same model, same year — at the Utah dealer lot vs. through DealerKey Auto.
Family hauler
2022 Chevrolet Tahoe LT 4WD
Brian T., Lehi UT
Larry H. Miller Chevrolet Sandy — $3,995 markup + $1,299 appearance pack
“The Tahoe showed up cleaner than the one at Larry H. they wanted $58,900 for.”Read the full deal
Enthusiast weekend truck
2021 Toyota Tacoma TRD Pro
Tyler K., Bountiful UT
Ken Garff Toyota Orem — $2,500 markup + $1,495 certified upcharge
“I was ready to wait six more months. They found it in three weeks.”Read the full deal
Business work truck
2023 Ford F-250 XLT 4x4 Crew Cab
Paul M., Spanish Fork UT
Young Ford / Doug Smith Ford — $4,500 markup + $2,199 service contract push
“Two trucks, fourteen grand back in the business. That's a mini-excavator.”Read the full deal
Aggregate — first 50 buyers
$0 saved · $0 average · 78% arrived after a Utah franchise quote
The empty quadrant
Nobody else sits in the top-right corner.
Every other option is either the seller (Carvana, CarMax, Larry H. Miller) or works on retail pricing (CarEdge, TrueCar). We're the only one that's both transparent on price and on your side.
| Feature | DealerKey$0 unless we beat your quote | Traditional dealer | CarEdge / YAA | Carvana / CarMax |
|---|---|---|---|---|
| Price shown before commitment | Wholesale + retail comps | Sticker only | Dealer-dependent | Their price |
| Fee transparent up-front | $1,500 flat | Hidden in markup + F&I | $999 + retail-minus | Hidden in markup |
| Licensed wholesale auction buyer | Yes | Yes | No | Yes |
| Works on the buyer's side | Yes | No | Yes | No |
| You approve every bid | Yes | No | No | No |
| Local retail comps included | Every deal | No | No | No |
| Avg buyer savings | $4,000+ | $0 (you paid retail) | ~$2,200 | negative |
CarEdge average savings figure is their published concierge metric. Traditional dealer markup range based on typical Utah franchise markup 2024–2025.
Verified Utah buyers
Quiet wins from Wasatch-front buyers.
Every client started by walking out of a Utah dealer lot. Every quote below comes from a real winning bid.
“The Tahoe showed up cleaner than the one at Larry H. they wanted $58,900 for.”
Brian T. · Lehi, UT
2022 Chevy Tahoe LT 4WD
Saved $12,264
“I was ready to wait six more months. They found it in three weeks.”
Tyler K. · Bountiful, UT
2021 Toyota Tacoma TRD Pro
Saved $8,272
“Two trucks, fourteen grand back in the business. That's a mini-excavator.”
Paul M. · Spanish Fork, UT
2023 Ford F-250 XLT
Saved $14,461
FAQ
The questions every Utah buyer asks
Six questions every Utah buyer asks before hiring an auction service. The full 18-question list lives on the FAQ page.
The DealerKey Promise
Tell me the car. I’ll text the wholesale comp.
Year, make, model, your phone. I text back the wholesale auction comp + Utah retail comp within 10 minutes. Free, no call required.
- · $0 fee if I can’t save you at least $3,000 vs. your dealer’s out-the-door quote
- · Otherwise flat $1,500 — paid only when the car’s in your driveway
- · 80 buyers · $412,800 saved · $8,256 average per car